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by Gijsbrecht Gunter, president Holland Onion Association

If there’s one vegetable that thrives in the packaging process without any fuss, it’s the Holland Onion. An onion grown on Dutch soil requires very little adornment to stand out internationally.

The Dutch onion industry embraces a wonderfully down-to-earth principle: minimal packaging, maximum content. This led to the creation of the minimalist net packaging about 50 years ago. Just 40 grams of material perfectly showcases the healthy contents of 25 kilograms of Dutch onions while keeping them firmly and securely together. And because this small net is often bright orange, consumers worldwide instantly recognize they’re dealing with the unmistakable quality of Dutch onions.

With the same straightforward approach, our onion sector continues to innovate and invest in the future, offering smart and sustainable solutions for every packaging need. For example, ready-to-display floor packaging for international supermarket promotions. Or, by leveraging artificial intelligence, we are now able to ensure with 99.9% certainty that we deliver flawless onions —both inside and out. How do we do it? We’re happy to show you in the sixth chapter of The Fellowship of the Holland Onion.